Latest News Articles

  1. The Life of a TV Show: from Pilot to Finale

    If I mentioned summertime and pitches in the same sentence you might assume that I’m talking about baseball, and most of the time that would be a logical assumption. In…

  2. Will TV Product Placement Ever Replace Ad-Based Revenues for Networks?

    You know the feeling: that sense of smug that you get when you own a DVR and use it to blast through the commercials that completely interrupt your favorite shows….

  3. How Much Would It Cost To Take an Internet TV Show And Air It On Cable TV?

    When it comes to TV production, it’s all about the Benjamins. While directors and producers definitely want to entertain their audience and pull big ratings, it’s only to attract new…

  4. How Do Nielsen Ratings Work?

    Nielsen ratings are well-known as the audience measurement system for the television industry. However, the actual details of how ratings are calculated are less understood. Questions like these don’t get…

  5. Watch and Earn with Viggle, Our Social TV App of the Week

    By now, you’ve undoubtedly heard of Viggle, the TV check-in app that gives you rewards for watching. In just over a year, Viggle raised enough industry interest to warrant a…

  6. Social Media’s Affect on Televised Political Events

    The recent presidential election provided mountains of material for a case study on the effect social media can have on political events. Twitter and Facebook have created outlets for everyone…

  7. Does Binge Viewing Have an Effect on Your Brain?

    The Prevalence of Binge Viewing and its Effects on Your Brain TV binge-watching isn’t a new phenomenon. Shutting out the world for a long weekend of small screen companionship has…

  8. Why are Premium Channel Shows So Good?

    Real life isn’t censored. It’s complicated, gritty, beautiful, perplexing, sad, and tragic at times. These things can’t be helped because we are living, breathing beings with strong emotions and feelings,…

  9. Search, Discover, Find: Our Chat with Plizy Founder Jonathan Benassaya on the Future of Video Discovery

    The web is overflowing with video content. From homemade cat videos to go-pro filmed action media to Oscar worthy movies and our favorite TV shows, users have access to an…

  10. How to Get the Most Out of your New HDTV

    Have you recently purchased a new HDTV but aren’t sure how to fully enjoy it? Many of us buy new electronics and get them home before we realize the effort…