Articles tagged "ratings"

  1. How Do Nielsen Ratings Work?

    Dwayne Hogan

    Nielsen ratings are well-known as the audience measurement system for the television industry. However, the actual details of how ratings are calculated are less understood. Questions like these don’t get…

  2. Hulu Watches what You Watch, Makes it Better.

    Jess Hutton

    Did you know that market research plays a massive role in what you watch on cable TV? When big executives and television producers have numbers they can refer to in…