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Articles tagged "product placement"

  1. The Hot Debate Over The Future of Television Advertising: Commercials vs. Product Placement

    Ryann Rasmussen

    Nearly two years ago, DISH landed in hot water with a number of major television networks that sued the company over the automatic ad-skipping technology offered by its powerful DVR,…

  2. Will TV Product Placement Ever Replace Ad-Based Revenues for Networks?

    Emiah Gardner

    You know the feeling: that sense of smug that you get when you own a DVR and use it to blast through the commercials that completely interrupt your favorite shows….