All television networks gauge their show’s popularity through a system of ratings. Prime-time ratings are important because advertisers pay a premium to buy time to pitch products during a show — you know, commercials. The United States uses a system founded by Arthur Nielsen, who began analyzing brand advertising first in radio and then in [...]
Created by Connect Your Home. Here’s an interesting look at how DVRs are changing the way we watch TV. Today, more than 45% of cable TV subscribers have DVRs and 35% have more than 1 DVR. What’s that mean for how we’re watching TV? Take a look.