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NFL Players Don’t Only Star on the Field

Brands have used NFL players to star in their ads alongside their products for decades. ...

Sports

By John on Jan 31, 2014

Prime-Time Ratings See Boost With DVR Numbers: What That Means For Advertisers

Prime-Time Ratings See Boost With DVR Numbers: What That Means For Advertisers

All television networks gauge their show’s popularity through a system of ratings. Prime-time ratings are ...

Industry News

By Monica on Apr 25, 2013

Does brain activity while watching TV make us more susceptible to ads?

Does brain activity while watching TV make us more susceptible to ads?

It’s not that brain activity completely decreases when we watch cable TV, but rather, it ...

Entertainment

By Tanner on Feb 7, 2012

Christmas ads, then and now.

Christmas ads, then and now.

Christmas isn’t what it used to be, that much is certain. Case and point: TV ...

Industry News

By Tanner on Dec 23, 2011

Why China's ban on TV ads only hurts viewers.

Why China's ban on TV ads only hurts viewers.

Recently it was announced that ads will be banned from the middle of TV dramas ...

Interview

By Tanner on Dec 16, 2011

How much does a 30 second TV ad cost? (Video infographic)

How much does a 30 second TV ad cost? (Video infographic)

Did you know that in the United States a 30 second television ad on a ...

Industry News

By Tanner on Nov 28, 2011

What 9,000 TV Channel Logos Looks Like

What 9,000 TV Channel Logos Looks Like

There are thousands upon thousands of TV channels available to watch worldwide. Unfortunately it’s nearly ...

Entertainment

By Tanner on May 26, 2011