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Articles tagged "advertising"

  1. NFL Players Don’t Only Star on the Field

    John Dilley

    Tom Brady Featured Image

    Brands have used NFL players to star in their ads alongside their products for decades. In honor of the approach of Super Bowl Sunday, here are 10 great ads featuring…

  2. Prime-Time Ratings See Boost With DVR Numbers: What That Means For Advertisers

    Monica

    All television networks gauge their show’s popularity through a system of ratings. Prime-time ratings are important because advertisers pay a premium to buy time to pitch products during a show…

  3. Does brain activity while watching TV make us more susceptible to ads?

    Tanner

    It’s not that brain activity completely decreases when we watch cable TV, but rather, it shifts. Plenty of conspiracy theories and “save our children” websites will teach us that this…

  4. Christmas ads, then and now.

    Tanner

    Christmas isn’t what it used to be, that much is certain. Case and point: TV advertisements. Or, more specifically: holiday TV ads. Just a few, short decades ago, holiday advertising…

  5. Why China's ban on TV ads only hurts viewers.

    Tanner

    Recently it was announced that ads will be banned from the middle of TV dramas in China starting January 1st, 2012. In China, this strategy is a step towards tightening…

  6. How much does a 30 second TV ad cost? (Video infographic)

    Tanner

    Did you know that in the United States a 30 second television ad on a Wednesday night averages between $64,000 and $502,900, depending on the network. That’s a lot of…

  7. What 9,000 TV Channel Logos Looks Like

    Tanner

    There are thousands upon thousands of TV channels available to watch worldwide. Unfortunately it’s nearly impossible to fully grasp the absolutely massive number of television channels out there today because…