Early pickups have been given to a bunch of CW hit shows, including a second season of Beauty and the Beast, a third season of Hart of Dixie, and the announcement of three additional dramas for next season, including the first new series order of the season with The Originals, the highly anticipated spin-off of The Vampire Diaries, which was introduced during Thursday night’s episode.
“As soon as we saw last night’s episode of The Vampire Diaries, we knew we wanted more of The Originals — Julie Plec and Kevin Williamson have done a fantastic job with The Vampire Diaries, which is as fast-paced and well-written as ever, and Julie has created an equally compelling world for The Originals,” said Mark Pedowitz, President of The CW.
“We’re also very excited to bring back Beauty and the Beast and Hart of Dixie for next season — both series continue to be creatively strong and compelling, and their fans are incredibly passionate. I’m very happy to have all three series on the schedule for next season.”
All three of these series see big lifts in Live + 7 day delayed viewing versus Live + Same day. Basically, Live + 7 day includes data from DVRs, online streaming, and downloads for the day the episode airs plus an additional week, whereas Live + Same day only includes real time, live watchers and anyone that DVRs or downloads it within a 24-hour period of airing.
Many television networks gravitate towards the Live + 7 day model because it usually includes a more accurate reading of how many viewers a show has, which in turn could allow the networks to charge more for commercials and advertisements.
Nielsen, the company behind ratings, has tried to figure out a way to include all the additional data and came up with the two models of Live + 7 and the Live + Same day. The organization is still working on perfecting a model for on-demand viewing and other methods that are available.
Adding in the Live + 7 data, The Vampire Diaries saw a 52 percent increase among adults 18–34 and a 56 percent gain among women 18–34 once all time-shifted viewing is included. Hart of Dixie averages a 53 percent increase among adults 18–34 and a 61 percent gain among women 18–34, and Beauty and the Beast sees a 43 percent jump in adults 18–34 and a 45 percent bump in women 18–34 from the overnight Live + Same to Live + 7.
Advance orders have already been given to CW hit shows Arrow, The Vampire Diaries, and Supernatural for next season.