Latest Articles

  1. Christmas ads, then and now.

    Christmas isn’t what it used to be, that much is certain. Case and point: TV advertisements. Or, more specifically: holiday TV ads. Just a few, short decades ago, holiday advertising…

  2. The future of television? It’s in the apps.

    “When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s…

  3. How much does a 30 second TV ad cost? (Video infographic)

    Did you know that in the United States a 30 second television ad on a Wednesday night averages between $64,000 and $502,900, depending on the network. That’s a lot of…

  4. Guess what? McDonald's is launching a TV channel.

    With thousands of TV channels out on the air today, what could one more channel do? McDonald’s, the world’s largest chain of fast-food hamburger restaurants, is about to find out….

  5. TV Viewership is Down, but Why?

    Shows today aren’t getting as much attention as the shows of yesteryear. First reported by New York Magazine, some of the hit shows of the 2011 TV season (including “New…

  6. What does the future hold for Cable TV?

    Google chairman Eric Schmidt recently traveled to the UK to talk with TV broadcasters there about the future of TV. There is, undeniably, a shift happening in TV. Some believe…

  7. How Storytelling on TV is Changing.

    Technology is changing, and with it the stories we see and tell on TV are changing too. But what exactly do the changes we’re seeing mean for storytelling in entertainment?…

  8. What’s Behind the Cable TV Curtain and our Future?

    What has happened over the past decade to the entertainment industry is little more than a peek of what’s to come in the next few years. Is it true that…

  9. Hulu Watches what You Watch, Makes it Better.

    Did you know that market research plays a massive role in what you watch on cable TV? When big executives and television producers have numbers they can refer to in…

  10. The Typography of TV Show Logos.

    Like the Nike swoosh and the Apple apple, the logos of TV shows are intended to efficiently communicate the central sentiments of the brands, er, series. And just as swooshes…