How Streaming Media and Original Programming Is Helping Netflix Win Back Loyalty

Patty Castillo | Apr 5, 2013

Arrested Development Netflix

In the summer of 2011, Netflix caused an outrage among its subscribers by separating its DVD and streaming media subscription plans. You might have been among those who vowed to cancel their accounts due to the sudden and abrupt price increase. Many disgruntled customers voiced their displeasure online, and the company lost 800,000 subscribers in a mere three months after the announcement was made. Would Netflix ever recover? Or would their reputation forever be marred?

Things started looking brighter at the end of that same year with the announcement that Netflix would resurrect the critically acclaimed and short-lived television series, Arrested Development.

According to a statement by Netflix Chief Content Officer, Ted Sarandos, “Arrested Development is one of the finest American comedies in TV history, and its return through Netflix is a perfect example of how we are working closely with studios and networks to provide consumers with entertainment they love.”

Therefore, with this move, it appears that perhaps Netflix isn’t such an evil and greedy corporation after all. For many, Arrested Development had been taken off the air far too prematurely in 2006 after only three seasons. Now, Arrested Development is being given another chance to bring its fresh and distinctive style of humor to old fans and new audiences alike. And without the confines that can come with airing on networks where ratings matter.

But can original programming on streaming media really be successful? If it’s any indication, the recent success of House of Cards has everyone talking about the future of television and the part that Netflix has in changing it. With streaming media becoming the norm among households today, Netflix is proving to be a front-runner in this avenue and shows no signs of slowing down.

According to the results of a recent survey released by Cowen and Co., of a small sample of Netflix subscribers, 86% said that they were less likely to cancel their subscriptions after viewing House of Cards. This is great news for Netflix, since it wasn’t that long ago that thousands of subscribers demonstrated their disapproval of sudden price changes by canceling their subscriptions. Today, Netflix has over 33 million streaming members. With more original programming in the works, including its first ever original series for kids, it appears that Netflix is here to stay.

What do you think of original programming available on streaming media? Does it change your perception of the services that provide them?

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