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Author: Rebecca Edwards

How Challenges Have Forged a Stronger, Kinder Cable Industry

They say that what doesn’t kill you makes you stronger, and that sentiment certainly applies to the cable industry. In an age when superheroes rule both big and small screens, it’s not a stretch to liken cable’s unsteady journey to that of a struggling hero besieged with challenges at every turn. Cable providers, once hailed as the industry-leading champions of televised entertainment, frequently find themselves turned into unlikely villains. However, as with most heroes, the cable industry has come out of each challenge stronger, wiser, and more in-tune with the public it serves. To understand the twists and turns...

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Your Cable Equipment: Renting vs. Buying

Saving money on the cable bill is practically an American pastime. And one area where consumers can save — but usually don’t — is with their cable equipment. Because cable providers include rental fees for equipment like modems, cable boxes, and DVRs directly in their plans, most customers don’t even realize that they could purchase some or all of the equipment needed to enjoy their cable subscription. Buying Instead of Renting Is Your Right The fact is, consumers do not have to rent the equipment offered by their cable provider. According to the Federal Communications Commission (FCC), cable subscribers...

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Free and Low-Cost Cable TV Options

When saving money is a priority — as it usually is — one of the first places people tend to cut back is their cable or satellite television subscription. However, you don’t have to give up TV entertainment in order to keep a few extra bucks in the bank. Thanks to a wide variety of free TV options and basic cable plans, you can access a number of basic channels or shows without having to pay hefty bills for a premium cable package. Basic TV Channels vs. Basic Cable Most major networks like CBS, NBC, ABC, and FOX used...

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How Much Does TV Impact Real Life?

Along with baseball and apple pie, television is one thing Americans absolutely love. But we’re told time and again that our obsession with the tube is detrimental to our overall health and happiness. Some go so far as to blame television for what they view as the erosion of moral conscience and common decency in modern society. However, a slew of new studies turn the idea of television’s bad influence on its head. In fact, it’s been posited that TV is actually beneficial — helping with everything from preparing kids for success in school to decreasing sexual violence. With...

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ABC Family Changing Name to Draw Younger Crowd

Shakespeare once told us that a rose by another name would still smell as sweet, but does a television network by any other name still get us to tune in? ABC Family hopes so. The Disney-owned network recently announced that it will be changing its name to Freeform come January. Why Make a Change? The network made its decision based on its target audience, viewers aged 18 to 34 whom it has dubbed “becomers,” and the misconception that a network with “family” in its name broadcasts only family-friendly and wholesome programming. As the Millennials age out of its target base, the network needs to attract and keep new, younger viewers. It’s not uncommon for networks to use a name change as a way of rebranding their offerings in hopes of capturing a new, or bigger, audience. In fact, this isn’t the first time this network has changed its name: when it first aired in 1977, the network was known as CBN Satellite Service, denoting its original parent company, the Christian Broadcast Network. From there, the channel went through at least three other names, most of which included the word “family.” As the channel changed hands from CBN to FOX to Disney, programming that used to center around religious shows like “The 700 Club” dropped off to make way for more mainstream content. Anyone who has tuned in to “Pretty...

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