Saturday Night Live Moves to Yahoo and Hulu Loses Clip Rights

If you’re looking for your favorite Bass-o-Matic skit from Saturday Night Live, you won’t find it on Hulu anymore. The streaming service lost a bidding war against Yahoo to house clips from 1975 to 2012 on the streaming-service website. Yahoo snagged the vintage clips in a deal with Broadway Video as the sole website other than NBC.com to house the videos. While it might seem like a small win for the struggling search engine, it could mean big things for the world of digital entertainment. Saturday Night Live hasn’t been an easy show to find online historically. As NBC Universal disallows its clips to be shown on YouTube, you’d need to go elsewhere to find Debbie Downer or Mary Katherine Gallagher, which meant searching for it on Hulu or the NBC website. Now, you’ll be able to find your clips on Yahoo, which may mean more advertising before you get to your video. After all, eMarketer.com notes a steady rise in digital marketing, with 66 billion advertising bucks going to TV and 4.14 billion going to digital methods. It’s likely why Yahoo! pursued the deal so anxiously — traffic for an in-demand TV show could help bolster traffic and attract ad revenue. Yahoo isn’t the only video provider looking for exclusive deals — in 2012, Netflix let a deal with Starz lapse in order to go for a contract...

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