Are Kim and Kanye Destroying the Kardashian Empire?

Lindsay Cronin | Dec 17, 2013

Kim and Kanye Wesy

The Kardashian empire is seemingly on a downward slump and many feel Kim and Kanye are responsible.

Since beginning their relationship in April of last year, following Kim’s split from Kris Humphries, Kim Kardashian and Kanye West seem to have done more damage than good to the family’s show and their respective careers.

Not only did the ratings for Keeping Up With The Kardashians drop, Kanye’s popularity plummeted as well.

For many, Kanye’s hypocritical behavior has been a turn off. This is a man who stated how much he hates the fame aspect of his career, and yet has chosen to date and have a child with one of the most recognizable celebrities of his day.

“I don’t want nobody coming up to me with cameras … selling pictures to a f**king magazine … asking me dumb f**king questions,” he previously ranted.

For others, it is his ego which has become a problem, especially when paired up with Kim.

“When putting two egotistical, self serving individuals together, you’ll create a rather vile spark. And in times of economic hardship across the country, bragging about materialism is typically frowned upon,” public relations expert Angie Meyer-Olszewski told Fox 411 in a new interview. “The Kardashian brand is a sinking ship. Anybody who jumps on board will eventually fall. A successful celebrity in his own right, Kanye made a horrible strategic decision by engaging himself with Kim.”

Once he and Kim began their relationship, had a baby, and gotengaged, Kanye’s Q Scores (the industry’s rating system for a celebrity’s popularity) dropped 66 percent.

“In less than two years, the 19-time Grammy-award winner’s likability has nosedived by a whopping 66 percent, according to the influential Q Scores, a closely watched measure of recognition and popularity that marketers use to evaluate celebrities’ appeal,” Radar Online reported earlier this month. “Before West began dating the 33-year-old Keeping Up With The Kardashians star in April 2012, his score was high — a 17 among women aged 18-49. What’s more, the 36-year-old father-of-one was rated even more lofty — a score of 19 — among men 18-34 dating as far back as February 2011.”

Although the Kardashians still have several successful business endeavors, including their clothing line, a line of cosmetics, a couple of fragrances, this relationship seems toxic to both Kim and Kanye, at least in a business sense. After all, the less popular they are, the less they are going to sell. And in this business, selling is key!

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