Selfie was the Word Of The Year for 2013, and now “Selfie” is getting its own show on ABC.
In a short clip released to press regarding the series, “Selfie” is described as, “Comedy inspired by My Fair Lady tells the story of a self-obsessed 20-something woman who is more concerned with ‘likes’ than being liked. After suffering a very public and humiliating breakup, she becomes the subject of a viral video and suddenly has more social media ‘followers’ than she ever imagined — but for all the wrong reasons. She enlists the help of a marketing expert at her company to help repair her tarnished image.”
The comedy has been created by writer Emily Kapnek, creator of another ABC series, “Suburgatory.”
In February 2012, Kapnek spoke to “The Los Angeles Times” about the women’s comedy craze that was starting to blossom, and included her hit show.
“There’s been a lot of focus on female-driven shows. Raw, off-center women’s voices,” she said at the time. “I think just doing that for the sake of doing that isn’t necessarily the best formula. If you’re coming at it from a place that’s organic, it shows. If you’re trying to capitalize on a wave of loud-mouth female humor, it won’t resonate. I’d like to think the cream rises to the top.”
Also during the interview, Kapnek discussed her own feelings about social media.
“I was not on Twitter for the longest time,” she admitted. “My biggest concern was creating a direct line of contact with the people who post on say, oh, I don’t know, the Deadline Hollywood message boards. Really? Do I really want to be told how ugly and untalented I am every day of my life?”
Although the selfie phenomenon began a couple of years ago, and seemed to be a huge hit last year, Kapnek is banking on it having some staying power, and judging by a few new spinoffs of the word, including “Belfie,” a photo of one’s backside or butt, “felfie,” a farmer’s selfie, and “Museum Selfie,” which is just as it sounds and was recently given its own day on Twitter titled Museum Selfie Day, she may be right.
If the show does get a pickup, it will be the second social media-inspired series to hit network TV. In 2010, CBS aired a half-hour comedy show titled, “$#*! My Dad Says,” which starred William Shatner, Jonathan Sadowski, and Will Sasso. The show was based on the hit Twitter handle known as #S**tMyDadSays. The series lasted 18 episodes before getting canceled in 2011.
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